Admission requirements
for NQF 4 Qualification:
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Please Note: BMT College will not accept any further enrolments for this course until further notice. |
Certificate in Marketing Management Cert.CMM
- Working with other members of a marketing team to meet performance standards and objectives .
- Managing marketing activity plans to meet agreed deadlines .
- Implementing system to track financial issues and monitor competitor activities .
- Identifying and solving customer complaints .
- Identifying and evaluating brand products.
- Identifying prospective customers and their needs .
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Course Layout
| Module 1 Introduction to Marketing |
| Understanding the target market ,
Understanding the product positioning ,
Identifying expertise and resources ,
Marketing culture in the individual ,
The marketing team. |
| Module 2 The Customer and The Product |
| Features and advantages of different product ,
Identifying customers for a business ,
The nature of the competitive environment ,
Internal and external stakeholders. |
| Module 3 Marketing Resources |
| Meeting objectives with marketing resources ,
Brand, product and service promotions. |
| Module 4 Marketing Performance |
| Marketing performance standards ,
Organisational ethics ,
Collect and process marketing data ,
Monitor marketing flow. |
| Module 5 Customer Service |
| Legal requirements and implications ,
Liaising with customers ,
Handling customer complaints. |
| Module 6 Marketing Administration |
| Marketing activity plans to meet objectives ,
Marketing administration. |
Identified as a scarce skill by the services SETA!
| Certificate in Marketing Management |
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Year |
Duration |
Modules |
Assignments |
Cost |
1st Year |
12 - 18 Months |
6 |
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R 6 420 |
Payment Options... |
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